ABOUT ANDREW KELLY
Andrew Kelly is the young experienced founder of XtraMedia, a full-service digital marketing agency servicing e-commerce & local businesses throughout the United States and the United Kingdom.
In 2015, starting out in his parents' basement, Andrew founded SmartResponse Solutions which was an online platform used for creating commercial auto-response SMS systems. Andrew quickly learned the demand for auto-response SMS systems was relatively low, considering most local businesses don't even have a website.
"Most local businesses don't have access to a professional at both internet marketing, and website design. I am like a bee in a honey jar; I'm already full but I can make room for more. That's why I decided to provide businesses with a complete solution at XtraMedia and additionally provide entrepreneurs with a course built on my experience using online tools to maximize results for themselves."
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Luckily from a young age, I was exposed to the powers and weaknesses of teamwork. Playing on sports teams all year long, I learned to not only understand how to work together with others, but I also experienced the psychological impacts that a collective group of individual performers can make on each other's performances.
I was on many different teams, and every team I was on behaved the same way. We would pre-judge our competitors and either determine them to be better or worse than us. This was a HUGE problem because we would play down when playing teams that we thought to be lesser than us, and play up when playing teams at a higher level than us.
We would often play better when against teams that were better than us, and play worse against teams that were worse than us. Confidence is the key to success, but extremely hard to be confident when your entire team doesn't believe in their own abilities, let alone yours.